Retail Sound Bites: Assortment and portfolio strategies for digitally-led retail

In this episode, we look at how a strategic approach to online assortment is becoming increasingly important as ecommerce goes mainstream.
17 June 2020
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Jonathan Young

SVP Consulting Division, New York

Christina Anderson

Senior Director, Consulting Division

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With the recent acceleration of ecommerce, shoppers are quickly making the shift to a digitally-led retail environment. 

In this episode of the Retail Sound Bites podcast, we examine how trip missions have been disrupted by the acceleration of online shopping, what impact new shopping patterns have on product discovery, and what new assortment planning approaches should be adopted for omnichannel. 

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