Measuring Customer Outcomes
Measure customer responses to marketing engagement and retention strategies, and assess which tactics generate higher satisfaction and return on investment.
Overview
Are your initiatives making your customers satisfied and having a positive impact on your business? Analytical tools, ranging from quick-turn campaign reporting and smart alerts to AI-based campaign measurement and customer experience analytics, will help your organisation to quantify the impact of your customer marketing initiatives.
Key features
Success of campaigns and promotions
Connect campaigns with sales and digital footfall to analyse the return on investment of customer marketing actions.
Customer experience analytics
Understand the drivers and root causes of CX initiatives and demonstrate the value on business outcomes.
相关解决方案
了解消费者体验背后的驱动力，以及体验在消费决策过程中的重要性，并测算出体验对业绩的影响。
从所有非结构化消费者数据源（在线评价、开放式问题的回答、语音和文字）获得快速、深刻的消费者洞察。