Measuring Customer Outcomes
Measure customer responses to marketing engagement and retention strategies, and assess which tactics generate higher satisfaction and return on investment.

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Are your initiatives making your customers satisfied and having a positive impact on your business? Analytical tools, ranging from quick-turn campaign reporting and smart alerts to AI-based campaign measurement and customer experience analytics, will help your organisation to quantify the impact of your customer marketing initiatives.

Key features

Success of campaigns and promotions

Connect campaigns with sales and digital footfall to analyse the return on investment of customer marketing actions.

Customer experience analytics

Understand the drivers and root causes of CX initiatives and demonstrate the value on business outcomes.

Related solutions
Apply cutting edge analytics techniques to personalise communications, for superior engagement and retention rates.
Understand the importance of CX drivers in the customer journey and measure the value of CX to business outcomes.
Get fast, deep customer insights using all unstructured customer data sources – online, open-ended surveys, voice and text.