Brand Purpose & Positioning

Grow your brands with a clear purpose, a differentiated and consistent positioning, and a plan for activating these.

01

Understand the market

Uncover the functional, identity and emotional needs of your target audience, and how best to access them.

02

Develop an irresistible brand

Evaluate your brand and the competition on our proven principles of irresistibility, and via consumer stories.

03

Activate your brand purpose

Use our data, insights and expertise to find the right direction for your brand, and bring the purpose to life.

04

Measure the impact

Rely on our long-term brand guidance system to track purpose-related KPIs, and optimise your approach.

More (Needscope) information can go here

Also within Brand Growth