Advertising, Media & Communication Analytics

Optimise the ROI of marketing by supporting the right markets, categories, channels and assets.

01

Set the right strategic priorities

Allocate marketing investments to optimise commercial outcomes across brands and geographies.

02

Medium-term planning

Optimise your marketing mix for incremental sales outcomes and sustained demand building.

03

Campaign-level optimisation

Prioritise media tactics, creative assets and audiences to optimise individual campaigns and campaign types.

More info here - on Total Marketing ROI

Also within Analytics