Consumer Profiling & Targeting

Connected media consumption, brand usage, attitude and lifestyle data for intelligent consumer profiling and targeting. 
profiling targeting
Benefits
01

Access and activate insights easily

Enjoy flexible and simple-to-use analysis tools, and get help reaching those defined audiences when the time comes.
02

Get deep insights about real consumer behaviour

Rely on verified data to identify and reach your ideal audience. Segment your customers, and spot gaps in the market.
03

Identify the unique composition of your audience

Whether on print, TV, radio or online, media owners can use our data to show their competitive value to advertisers.
04

Optimise media planning

Brands, or their agencies, can find the most relevant target audiences against the right advertising activation choices.

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