Path-to-Purchase (P2P) Analytics
An integrated approach of multiple data sets (i.e. sales data, survey data, clickstream data) to get holistic picture of touchpoints in consumer purchase journey.
Overview
In order to better leverage touch points for effective sales, we help you to to understand consumers purchase journey and the touch points, and the contribution of each touch point in the journey.
Key features
Path Diagram
Apply cutting edge analytics techniques to understand touch points position along customer decision journey, and diagram through smart visualization.
Optimize customer experiences
Through mapping out typical purchase journeys, identifying key barriers and exploring opportunities to optimize customer experiences.
Precise targeting through path segmentation
Applying further understanding of consumer purchasing journey and touchpoint in consumer segmentation analysis, to help companies optimize media strategies and achieve business goals through precise targeting.
Related solutions
Understand the importance of CX drivers in the customer journey and measure the value of CX to business outcomes.
Get fast, deep customer insights using all unstructured customer data sources – online, open-ended surveys, voice and text.
Apply cutting edge analytics techniques to personalise communications, for superior engagement and retention rates.