Kantar China MONITOR report is a series of syndicated insight report based on powerful quantitative and big data analysis tools to comprehensively analyse the changing trends in consumer mindsets in terms of consumer values, lifestyles and category attitudes. The report also provides eight consumer segment profiles and key category trends to catch the pulse of market growth drivers.
China MONITOR Consumer Insights 2021 service is now available for pre-order and will integrate data from Q1 to Q4 of 2021 and 2020 to continue the in-depth exploration of the changing values of Chinese consumers. It will include a consumer values report, a category trends report, and an ENERGIES report, which will provide insights from the macro environment to consumer trends and provide a solid database for brands to formulate their development strategies.
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