Consumer Landscape

Fully understand consumer and shopper drivers to develop successful marketing actions.
Benefits
01

Make decisions based on facts

The full details of every purchase and usage occasion are recorded instead of relying on memory, for unrivalled depth.
02

Understand the why behind the buy

Beyond purchase and usage, we complete the picture with opinions, attitudes and media exposure.
03

Track changes and trends over time

Any change in behaviour from one period to the next is picked up and explained.
04

Link purchase data with other information

Use bespoke questionnaires to quantify opportunities and infer the drivers of sales.
Featured solutions
Consumer & Shopper Attitudes & Trends
Connect what people think and how they choose products, with our best-in-class purchase data.
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Shopper Segmentation
A shopper based segmentation which segments people based both on how they shop and what their attitudes are.
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Also within Consumer, Shopper & Retail