The Kantar BrandZ Top 100 Most Valuable Global Brands are now worth a combined $13.1 trillion, up 22% year on year, as AI driven experiences transform how people discover, choose and remain loyal to brands.
Most Valuable Global Brands 2026
The acceleration of AI has pushed the entry threshold for the Global Top 100 to its highest level ever, intensifying competition among brands at the top. Yet Kantar BrandZ analysis reinforces a consistent truth: in markets defined by speed and fragmentation, the brands that win are those that remain Meaningfully Different at every touchpoint.
Discover the signals, decisions and strategies driving brand growth today.
Download the report
Kantar Brand Summit & Gala 2026: Bringing together the most influential marketing leaders
Discover Kantar Marketplace, an agile insights platform that supports you every step of the way.
Shaping the future with efficiency and agility.
Explore how Kantar Marketplace partners with clients to deliver impactful insights and what makes us different. Proven solutions, game-changing tech, consumer research on your terms, powerful insights all in one place — in your market and around the world.
Discover Kantar Marketplace
Announcements
How can CMOs turn brand strength into enterprise value and growth?