Agile market research

Market research is experiencing a transformational moment, fueled by a combination of new technologies and a more iterative way of thinking. Learn how the most iconic brands use agile consumer insights to respond faster to changing market conditions and consumer needs.

Our thinking
Digital AI eye
Technology and brand tracking: the perfect marketing match
Glass prism
AI answers a pressing need for digital advertising
Finger pointing on financial chart
Inflation makes pricing even more important for new products
Latest articles
How McDonald’s can beef up its growth strategy
How McDonald’s can beef up its growth strategy
Kantar BrandSnapshot uncovers how McDonald’s can harness affordability, innovation, and brand power to fuel its next big leap forward.
Creative tagging
Creative excellence at scale: AI-led acceleration with a human touch
AI and GenAI are enabling creative production and creative effectiveness measurement at unprecedented scale, but need humanity baked into their development and deployment.
AI-powered concept testing
How AI-powered concept testing can help you predict highly accurate in-market performance
ConceptEvaluate AI on Kantar Marketplace allows brands to get feedback on even more concepts in their constant quest to find new growth avenues.
AI powered insights for innovation
Three tips for using AI-powered insights for innovation
The competition is not between humans and AI. It’s between brands that successfully harness the technology alongside human expertise, and those that don’t.

Read more
Marketplace

Build your brand with faster insights

Accelerate consumer understanding with Kantar Marketplace, a market research platform that combines agile research products, powerful analytics and deep brand-building expertise.
Visit Kantar Marketplace