In this Future Proof episode Alfonso Calatrava, EMEA Third Party Measurement Lead at Facebook, Meta, joins Kantar’s Kerry Corke to talk about the role of digital advertising in building the buyer base.
In this conversation with host Jane Ostler, they talk about a study commissioned by Meta, Kantar’s Worldpanel division set out to explore the effectiveness of digital advertising – in this analysis, on Facebook and Instagram – alongside TV advertising. Learn more about the study here
Future Proof is the marketing podcast from Kantar and Saïd Business School, Oxford University. In each episode, we have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing, sharing evidence and inspiration for the future.
Latest episodes are listed here, and you can listen wherever you normally get your podcasts.