Discover the latest episodes of Future Proof, the marketing podcast from Kantar and Saïd Business School, Oxford University.
Latest from Future Proof
Stephan Gans joins us to talk about Insights Transformation and how Consumer Insights can best organise to drive business value.
We ask Graham Page and Vera Sidlova about new analysis from Kantar and emotion AI specialists, Affectiva on how to get sustainability in advertising right.
We ask Belinda Smith about the results of a recent WFA census around diversity and inclusion, and get her thoughts on the next steps.
Creative Director Patrick Collister discusses the challenges for advertising today, and what lies in the future.