Future Proof

Discover the latest episodes of Future Proof, the marketing podcast from Kantar and Saïd Business School, Oxford University.

Featured episodes
sustainable innovation podcast unilever
Future Proof: How does Unilever approach sustainable innovation?
tiktok selfie
Future Proof: How can social influencers help brands?
crystal ball marketing media predictions
Future Proof: What’s next for marketing? with Mark Read, WPP
Latest from Future Proof
Shell PODCAST
Future Proof: What can we learn from Shell’s purpose journey?
Dean Aragón, CEO of Shell Brands International, talks us through the process for creating and embedding a clear purpose at Shell.
mercado-libre
Future Proof: Why is Mercado Libre such a good place to advertise?
Juan Lavista, Senior Director Marketing, Insights + Analytics & BI LATAM at Mercado Ads, tells us why adverts work so well on the platform.
walmart-1500
Future Proof: How does Walmart connect digital and physical retail experiences?
Lex Josephs tells Jane Ostler how the retail industry has embraced technology and data to shorten the journey from inspiration to sale.
product placement in content advertising
Future Proof: Why should advertisers embrace in-content advertising?
Tim Jones from Mirriad discusses a less invasive and more innovative approach to improving advertising ROI.
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