Future Proof

Discover the latest episodes of Future Proof, the marketing podcast from Kantar and Saïd Business School, Oxford University.

Latest episodes
social media channels
Future Proof: What is changing in the world of advertising?
billboard london tfl global
Future Proof: How will radio and out-of-home advertising evolve?
snapchat spark
Future Proof: How can brands make the most of Snapchat?
More from Future Proof
crystal ball marketing media predictions
Future Proof: What’s next for marketing? with Mark Read, WPP
We speak to WPP CEO Mark Read about the impact of COVID-19 on the company and its clients, and the future of marketing.
screens media advertising
Future Proof: Where do great ads thrive?
Huw Griffiths from UM Worldwide discusses how to get better returns from media channels and platforms.
purpose direction steps
Future Proof: How did BlackRock find its purpose?
BlackRock CMO Frank Cooper III discusses how to discover your purpose, and how to close the gap between intentions and actions.
purpose authentic marketing
Future Proof: What is authentic marketing?
Larry Weber, author and Chairman and CEO of Racepoint Global, explains what moral purpose means for brands – and why they should embrace it.
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