Future Proof

Discover the latest episodes of Future Proof, the marketing podcast from Kantar and Saïd Business School, Oxford University.

Latest from Future Proof
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Creative Director Patrick Collister discusses the challenges for advertising today, and what lies in the future.
Dean Aragón, CEO of Shell Brands International, talks us through the process for creating and embedding a clear purpose at Shell.
Juan Lavista, Senior Director Marketing, Insights + Analytics & BI LATAM at Mercado Ads, tells us why adverts work so well on the platform.
Lex Josephs tells Jane Ostler how the retail industry has embraced technology and data to shorten the journey from inspiration to sale.

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