Future Proof

Larry Weber, author and Chairman and CEO of Racepoint Global, explains what moral purpose means for brands – and why they should embrace it.

With JD.com placing 52nd in our Global BrandZ ranking, its VP of Corporate Brand Major Zhu tells us some of the secrets to the company’s success.

We discuss the importance, findings and impact of the Gender Equality Attitudes Study, with UN Women and Kantar.

With an advert for HSBC that won a Kantar Creative Effectiveness Award, Wunderman’s Mike Watson tells us how to give purpose impact.