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The Blueprint for Brand Growth is a breakthrough in understanding how businesses build profitable, strong and sustainable brands.
Kantar’s evidence-based Blueprint framework will allow you to:
- Shape your marketing strategy using Kantar’s Growth Driver and the three Growth Accelerators
- Know which marketing levers make the biggest difference, and when
- Learn how to track and predict the most important metrics
- And more
5.4
Billion attitudinal data points
1.1
Billion behavioral data points
10
Years of research
20,000
Brands
Kantar’s Blueprint for Brand Growth is built on an analysis of 6.5 billion consumer data points, on how people feel and act, collected over the past decade
Introducing you to Kantar’s evidence-based framework for Brand Growth
GROWTH DRIVER:
Be Meaningfully Different to More People
GROWTH ACCELERATORS:
Predispose More People
Be More Present
Find New Space
Find out how successful brands put the Growth Driver and the three Growth Accelerators into action
Explore our perspectives
It’s the newest thinking from Kantar that solves the chicken and egg dilemma of marketing.
In this series, Martin Guerrieria, Head of Kantar BrandZ, meets remarkable senior marketers leading some of the world’s most valuable brands.
When money is short, people would rather pay a little more in the belief that the investment will be worthwhile.