In a changing world, brand remains the ultimate growth driver. Kantar recently brought together marketing and advertising leaders from across the globe to celebrate the brands leading the way.
The Kantar BrandZ Top 100 Most Valuable Global Brands now represent a combined $13.1 trillion in value, a 22% year-on-year increase, as AI-powered experiences fundamentally change how consumers discover, choose, and connect with brands.
Explore event highlights, expert insights, and the stories behind this year's most valuable brands.
The acceleration of AI has pushed the entry threshold for the Global Top 100 to its highest level ever. The brands that win are those that remain Meaningfully Different at every touchpoint.
Discover the signals, decisions and strategies driving brand growth today.
Kantar Brand Summit 2026: Bringing together the most influential marketing leaders
Kantar Brand Gala 2026: A celebration of remarkable achievements in brand excellence
Press Coverage
- NYSE Live: Kantar CEO Paul Zwillenberg: AI shakes up list of 100 Most Valuable Brands
- The Drum: $13tn and a room full of proof: inside Kantar's BrandZ top 100 reveal
- The Drum: The biggest lesson from this year’s BrandZ rankings isn’t about technology
- The Drum: The oldest truth in marketing, still standing at the Kantar Brand Summit
- Apple World Today: Google overtakes Apple in the 2026 ‘Kantar BrandZ Top 100 Most Valuable Global Brands’ rankings
- ADWEEK: Google knocks Apple out of first place on Kantar's Most Valuable Brands list
- Ad Age: The world’s most valuable brands—which AI tools made gains in 2026
- MediaPost: Google topples Apple as BrandZ's Most Valuable Brand
- MM+M Newsletter: Key data point of the day
- MacTech: Google overtakes Apple in the 2026 ‘Kantar BrandZ Top 100 Most Valuable Global Brands’ rankings
- Strategy: RBC, TD represent Canada in Kantar’s BrandZ top 100 for 2026
- Food Navigator Soup to Nuts Podcast: Why consumers pay more for certain brands even in a tight economy
Insights from Brand Builders
Watch exclusive interviews with global brand leaders
Asmita Dubey
Chief Digital and Marketing Officer, L'Oréal
Brett Hannath
Chief Marketing Officer, Intel
Don McGuire
EVP and Chief Marketing Officer, Qualcomm Inc.
Drew Panayiotou
Chief Marketing Officer, Keurig Dr Pepper
Mark Weinstein
Chief Marketing Officer, Hilton
Michael Manske
Chief Brand, Marketing and Comms Officer, Polestar
Zhou Yunjie
Chairman and CEO, Haier Group
Esi Eggleston Bracey
Marketing Leader
Jonathan Adashek
SVP, Marketing and Comms, IBM
Explore the signals, decisions and strategies driving brand growth.