This year's honorees include top brands across Financial Services, Technology (B2B and B2C), Consumer-Packaged Goods (CPG), Retail, and Media and Entertainment industries. Brands exhibit excellence in meaningfulness, difference, and salience scores in their respective categories
New York, NY: Kantar, the world’s leading marketing data and analytics company, last night honored the US Most Valuable Brands at their Annual Kantar Brand Gala. The threshold to enter the Top 50 is over $20 billion, making it more competitive than ever. Category winners include Apple, Bank of America, Sprite, Michelob Ultra, Colgate, American Express, Chase, Uber, NVIDIA, Instagram and Amazon.
“In a disruptive marketplace with rising consumer expectations, brands need to lead with relevance, earn trust, and drive measurable impact to outperform their competition,” said Wayne Levings, CEO of Kantar North America. “These exceptional brands and their visionary leaders demonstrated the greatest year-over-year increase in brand value and are prime examples of successful modern brand-building.”
Kantar’s annual brand valuation rankings combine rigorously analyzed financial data with extensive brand equity research based on interviews with 4.5 million consumers, covering 22,000 brands in 54 markets.
Winners from this year’s 2025 US Kantar Brand Gala Awards are:
- Apple - Most Valuable US Brand Award
- Bank of America – US Sustainability Award
- Sprite – US Brand Growth Award for CPG Food and Beverage
- Michelob Ultra – US Brand Growth Award CPG Alcohol
- Colgate – US Brand Growth Award CPG Personal Care
- American Express – US Brand Growth Award Financial Service Payment Networks
- Chase – US Brand Growth Award Financial Service Retail Banking
- Uber – US Brand Growth Award Tech B2C
- NVIDIA – US Brand Growth Award Tech B2B
- Instagram – US Brand Growth Award Media Amazon – US Brand Growth Award Retail
These awards highlight the brands’ achievement in brand equity, marketing innovation, and sustainable marketing practices. Discover more about Kantar BrandZ here.