Join Dr. Nicki Morley as she sits down with Shafik Saba, Global Lead for Front-End Innovation at Haleon, to discuss the power of innovation in driving growth in this new episode of Future Proof. Shafik shares his philosophy on innovation through design thinking, brand centricity, and building from strong foundations.
Discover the key to sustainable growth through innovation isn’t all about ideation and learn why loving your job, investing in people and having a clear brief are the first things you must do to unlock new thinking.
Future Proof is the marketing podcast from Kantar and Saïd Business School, Oxford University. In each episode, we have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing, sharing evidence and inspiration for the future.
Latest episodes are listed here, and you can listen wherever you normally get your podcasts.