The latest take-home grocery sales in Ireland rose by 5.5% in the four weeks to 2 November 2025, according to our latest data. Despite prices continuing to rise, shoppers spent an additional €64 million on groceries and were out in-store more often over the four weeks, boosting overall sales by €5.8 million.
Grocery price inflation is now standing at 6.06%, falling slightly from last month by 0.5%. Irish shoppers, however, are in full flow for the festive season as they start to stock up on seasonal favorites.
It’s that time of year again as Christmas ads light up our screens and supermarkets fill their shelves with festive fare, signalling that the countdown to the big day has begun. Shoppers are already getting into the spirit, spending an additional €8 million on boxed chocolates compared with last month.
Retailers are acutely aware of the financial pressures that many households are under right now, especially with this year’s Budget approaching, and are keen to show how they’re delivering value for money with a big focus on promotions. Nearly a quarter (22%) of all grocery sales are on promotion, up nearly 5.9% versus this time last year. Promotional activity typically intensifies in the lead-up to Christmas, so this is likely to persist well into December.
Shoppers seeking value and quality
Own label saw strong growth over the last 12 weeks, up 6.3%, with shoppers spending an additional €99 million on these ranges versus last year. Premium own label ranges continue to see strong growth, up 15.3%, with shoppers spending an additional €18.5 million on these ranges compared to last year.
Brands continue to grow behind the total market with growth slowing to 5.2% in the last 12 weeks, but Irish shoppers still spent an additional €85.4 million on branded products.
Brands currently hold 48.2% value share of the total market, the highest share since February, showing how shoppers are more likely to treat themselves in the lead-up to Christmas. Own label holds 46.2% value share.
Shoppers are usually looking for both value and quality – not just the lowest price – particularly at Christmas. I think we all like to indulge a little at this time of year and, despite the ongoing cost-of-living crisis, many have managed to find a balance by choosing retailers’ premium own-label ranges as an affordable way to treat themselves.
Category increases included frozen fruit, low alcoholic drinks, hot beverages, confectionary sweets, chocolate, sweet spreads and savoury snacks, all of which grew ahead of the total market in the latest 12-week period.
Retailer and channel performance
Online continued to grow, at a significantly faster rate compared to last month, up 6.4% year-on-year to take 5.6% value share of the market. Shoppers spent an additional €13.1 million online during the period, helped by an influx of new customers who contributed €5.8 million to overall performance – more than double last month. Over 18% of Irish households bought their groceries online during this time.
Dunnes holds 24.6% market share, up on the last 12-week period, with sales growth of 6.1% year-on-year. Larger and more frequent trips contributed an additional €26.2 million to their overall performance.
Tesco holds 23.8% of the market, with value growth of 7.7% year-on-year. Shoppers increased their trips to stores by 0.8% and, together with new shoppers, contributed an additional €29.8 million to the grocer’s overall performance.
SuperValu holds 19.4% of the market with growth of 4.1%. Consumers made the most shopping trips to this grocer, averaging 24.1 trips over the latest 12 weeks. SuperValu recruited new shoppers to store over the latest 12 weeks which contributed an additional €11.4 million to their overall performance.
Lidl holds 14% of the market with growth of 9.6%, the fastest growth among all retailers once again. Lidl also saw shoppers pick up more volume in store, up 2.1%, contributing an additional €9.5 million to overall performance.
Aldi holds 11.2% market share, up 3.8%. Increased store trips and new shoppers drove an additional €9.9 million in sales.
