More than just ad testing. Create campaigns that deliver joy and ROI.

As the days grow shorter and the nights colder, festive cheer is just around the corner! And so, comes the return of Kantar’s annual review of the UK’s Best Christmas Ads, now in its eleventh year. We'll be revealing the secrets of impactful Christmas Ads - all powered by Kantar expertise, human insight, and real facial coding. 

Join our Christmas journey to unwrap the magic of creative development, brand tracking, and campaign measurement - not just for Christmas, but for year-round success.

Turn festive magic into measurable impact. With human insight, real facial coding, and Kantar’s expertise, we help you cut the vanity metrics, maximise your ROI, and drive year-round effectiveness with the results that really matter. 

Powered by LINK+, LINK AI, BrandDynamics, LIFT+ and Dx Analytics.

Join the nice list!

Fill in your details below to be the first to unwrap our Best Christmas Ads of 2025 and gifts of inspiration to drive year-round effectiveness. 

How KFC is sticking with what works, and sticking with chicken

Join Dani Ruggles, Marketing Manager at KFC, and Lynne Deason, Head of Creative Excellence at Kantar, as they explore how bold choices and an unwavering commitment to your brand's magnetic north can drive extraordinary results at Christmas and beyond.

Keep your eye out over the coming weeks for brand new episodes.

Every year, we ask 3,750 UK consumers to share their thoughts on the festive ads. We compared their insights to our advertising database, the largest in the world, to assess their effectiveness.  

From the most memorable branding, most powerful, funniest and more, we ranked ads from key industry sectors including Grocery, Retail, and FMCGs.

Download last year’s results

Eager to learn more? Watch our webinar with Campaign Live, ‘Not Just for Christmas: Campaign Effectiveness All Year-Round’. Hear from experts at Boots, Coca-Cola, VML, Campaign, and Kantar.

Watch here