More than just ad testing. Create campaigns that deliver joy and ROI.

As the days grow shorter and the nights colder, festive cheer is just around the corner! And so, comes the return of Kantar’s annual review of the UK’s Best Christmas Ads, now in its eleventh year. We'll be revealing the secrets of impactful Christmas Ads - all powered by Kantar expertise, human insight, and real facial coding. 

Join our Christmas journey to unwrap the magic of creative development, brand tracking, and campaign measurement - not just for Christmas, but for year-round success.

Turn festive magic into measurable impact. With human insight, real facial coding, and Kantar’s expertise, we help you cut the vanity metrics, maximise your ROI, and drive year-round effectiveness with the results that really matter. 

Powered by LINK+, LINK AI, BrandDynamics, LIFT+ and Dx Analytics.

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Fill in your details below to be the first to receive our Christmas Ads ranking.

Last year, our Chief Creative Elf, Lynne Deason, sat down with industry experts from Cadbury, TUI and McCann to unwrap the magic of Christmas Ads in extra-festive episodes of Kantar's Future Proof podcast.

Keep your eye out over the coming weeks for brand new episodes.

Cracking the Code of Creative Effectiveness with McCann

Hear from Jamie Peate, Global Head of Effectiveness and Retail at McCann Worldgroup and Lynne Deason as they dive into creativity, brand centricity and more...

Cadbury’s Secret Santa - A Case Study in Creative Effectiveness

Join Lynne Deason and Nicole Dudley, Brand Manager for Christmas and Halloween at Cadbury, as they discuss how brands can make their ads just as good all year-round as they are at Christmas.

From Elves to Ads - TUI’s Toby Horry on Brand Building

Hear from Lynne Deason and Toby Horry, Global Marketing Director at TUI, as they discuss the journey behind TUI's standout Christmas campaign, the importance of consistency, and building strong brand associations.

Last year we asked 3,750 UK consumers to share their thoughts on the festive ads. We compared their insights to our advertising database, the largest in the world, to assess their effectiveness.  

From the most memorable branding, most powerful, funniest and more, we ranked ads from key industry sectors including Grocery, Retail, and FMCGs.

Download last year’s results

Eager to learn more? Watch our webinar with Campaign Live, ‘Not Just for Christmas: Campaign Effectiveness All Year-Round’. Hear from experts at Boots, Coca-Cola, VML, Campaign, and Kantar.

Watch here