LIFT+ powered by THX is a tech-driven optimisation tool that provides in-depth audience insights for your multichannel campaign.
The platform gives you access to audience insights for all your marketing channels at speed, enabling you to evaluate the brand and creative impact of your campaign on every channel. Optimising your live marketing campaigns has never been easier.
Plus, with the THX mobile app, harness the power of innovative technology to capture real-time consumer behaviour data for your campaigns.
Campaign performance
How did my multichannel campaign perform overall? Did I reach my target audience
and what brand-building role did
each channel play?
Marketing effectiveness
How can I measure the effectiveness
of my brand campaign by leveraging real-time exposure triggers?
Access to insights
How can I optimise my media strategy and media planning with faster access
to insights?
Media optimisation
How can I identify the most cost-effective channels of my multichannel campaign?
"I am genuinely excited about their unique ability to deliver deep cross-media insights through passive measurement of cross-media ad exposure"
"We have consistently gained a deep understanding of its functionalities and utilized it effectively to achieve outstanding results. The app's Brand Lift and Location features, combined with strategic thinking, has contributed to the outcomes of a lot of our research studies"
"When it comes to media optimization in EMEA, the Kantar team proves to be truly indispensable. Their deep comprehension of brand building, media and our business, along with their unwavering commitment to improvement, ensure that each day is maximized to its fullest potential."
Book a call with us to discover the full capability of LIFT+ powered by THX.
