In an era of disruption, brands face an imperative to move from ambition to action on sustainability.
To maintain and build brand value, companies face the challenge of converting corporate sustainability strategies into clear brand actions that connect with consumers. To do this, businesses need to start by understanding the issues of relevance to consumers in their sector. Building on these foundations, potential ‘Swords & Shields’ can be identified, laying a path on how to drive progress and mass market adoption. As brands lean into driving sustainability actions to create brand value, they must address the consumer fuels and frictions to close the infamous value-action gap.
In this webinar, we will provide insights into evolving consumer attitudes to sustainability and reveal new findings from the Sustainability Sector Index 2022, covering 38 sectors across 32 countries and based on more than 33,000 interviews.
Register to find out
- How to address sustainability in an era of disruption
- The consumer-based Progressive Business Model
- Different roles that sectors can play through the lens of three critical topics: waste, decarbonisation, and biodiversity
- Overcoming hurdles to drive mass market adoption through bravery and boldness of action
Don’t miss out: Tuesday 13 September
Register for the session: 3 pm UK time
If you can’t make the date, register anyway and we’ll send the recording.
Presenters:
- Jonathan Hall – Head of Kantar Sustainable Transformation Practice.
- Karine Trinquetel – Global Offer Lead, Kantar Sustainable Transformation Practice.
- Nicki Morley - Head of Behavioural Science & Innovation Expertise, Kantar Insights UK.
About Sustainability Sector Index 2022
Kantar’s Sustainability Sector Index helps you prioritise where to act to realise commercial opportunity and navigate where to start and how to win, in your sector. It covers 38 sectors across 32 countries and over 30,000 interviews. It reveals the sustainability landscape in your category against the UN Sustainable Development Goals, delves into attitudes toward sustainable living, deep dives into the value-action gap and tension areas, and reveals the different types of sustainability consumer.