Creative Testing and Optimisation
- Advertising, Media & PR
- Audience Measurement
- Analytics
- Consulting New
- Consumer and Shopper Behaviour
- Creative testing and optimisation
- Customer Experience
- Media New
- Research Services
- Sustainability NEW
- Brand Growth
- Consulting
- Consumer, Shopper & Retail
- Customer Experience
- Innovation
- Research Services
- Sustainability
You need to develop ads that capture attention, drive predisposition and deliver ROI across markets, media formats, and channels. LINK creative development, testing and optimisation solutions provide a unified approach to content development, supported by industry-leading IP, technology, and brand measurement, so you can act with total confidence.
Kantar’s creative expertise is underpinned by the world’s largest ad testing database of 260K ads, allowing you to benchmark across countries and your category.
Research carried out in partnership with WARC shows that the best ads, as measured by Kantar’s LINK testing, can achieve 4X long-term return on your marketing investment.
Act with speed and confidence, with AI performance predictions in as few as 15 minutes and survey-based insights in as few as 6 hours.
Client Case Studies
Kantar Creative Effectiveness Awards
Discover the most creative and effective ads from 2023, and learn how to predispose more people to connect with your brand.
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Ad testing on Kantar Marketplace
Evaluate TV, storyboard, digital, print and outdoor advertising with agile ad testing solutions. Make confident, data-driven decisions about what works, how much to spend and how to optimise your creative.
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