Profiles by Kantar is a strategic partner for essential data collection – delivering the quality you expect with the flexibility you need.
Home to the world’s most reliable respondent network for consumer insights, we deliver a range of customisable research services designed to give clients marketing research operations support when, where, and how they need it most.
(Survey from) 170m+ people in 100 markets
(Experience) 5x less fraud and 175% more answers
(Enhance with) 45m connected data respondents
Our Solutions
Your research. Your rules.
We understand that custom research is just that – designed specifically for your brand and business objectives. Our expert research teams can consult on your questionnaire designs to ensure you obtain the most meaningful data. And then we’ll program your surveys for honest and reliable answers, using our award-winning survey programming tools.
Good respondents in. Good data out.
Get reliable answers from the industry’s most trusted source of global respondents, including Kantar’s own Premium Panels. We have the global reach you need and are dedicated to delivering the highest quality data. Reach consumers, niche targets and custom audiences – all in one place.
Let us manage your fieldwork globally. Our dedicated project teams are best-in-class at building and blending robust samples, to fulfill hard to reach quotas and ensure representation and data consistency.
Get answers fast. Make decisions faster.
Accelerated Answers is our agile solution for custom data collection. Survey respondents and quickly visualise results in a way that works for you – from self-service and templated tools to quick-turn solutions and omnibus surveys.Uncover the meaning in data. And answers to questions.
We deliver simple cross tabs and visualisations or powerful dashboards to support your story telling. Based on your needs, we can create solutions that integrate your survey data, third-party data and client data – a central point to store and access data in real time.
Break down data silos. Build holistic profiles.
Make your data work harder for you. Match and append other data sources to survey respondents or your own data for a holistic view of your target audiences or for media activation. We partner with dozens of tech and data companies for meaningful connections.
Quality is fundamental. Not discretional
Qubed AI is our proprietary technology that is designed and trained to stop the panel fraud we see today and tomorrow and improve respondent quality. This next-gen tech uses advanced AI and machine learning to identify fraudulent activity within milliseconds – protecting the integrity of your data and the million-dollar business decisions you make with it.
Get in touch
Better Survey Designs. Better Answers.
Get the latest survey design best practices from award-winning experts.
The impact of bias on surveys
Learn about different types of survey bias and how to avoid collecting biased responses through design.
How to create a questionnaire
Learn where to start, how to polish them, and what to double-check – for successful designs.
The effect of scale design on answers
Learn about the impact language and scale design have on online survey respondent answers.
Reducing survey dropout
Explore what causes respondent fatigue and how to avoid it through survey design choices.
Writing questions effectively
Get tangible advice for writing effective online survey questions that will produce reliable data.
Using humour for truthful feedback
Learn techniques that make panellists comfortable answering as their true selves – for a positive impact on data quality.
Discover the essentials of effective survey design and how to optimise for mobile respondents. Learn what good survey design looks like here.
Our Experts
Our expertise in panel management, survey design, sampling methodologies, and data science is core to our commitment for delivering the industry’s highest quality, most trusted data to our clients.
Qi Wang
Chief Data Scientist, Profiles Division
Anti-Fraud and Panel Management
Jason Dodge
Managing Director, Global Data Solutions, Profiles Division
Connected Data Solutions