Decoding consumer and shopper behaviour to shape your brand future.
Brands looking for growth need to find more shoppers. But how? With the world’s largest consumer panel, we understand how people think, shop and consume.
Kantar's Worldpanel takes the guesswork out of your major decisions and helps uncover growth opportunities by putting the consumer at the heart of your strategy.
130+ purchase and usage panels
2.5 million+ food and drinks occasions
552 billion brand choices tracked
Our Solutions
As global leaders in behavioural research, we deliver the most accurate and comprehensive understanding of real consumer behaviour. Every purchase is captured in detail, so you can better understand shoppers’ choices. Which categories, retailers and brands are growing?
To fulfil your growth potential, you need to evolve with your consumers and become the brand of choice for more people on more occasions. Worldpanel offers unique and multi-dimensional view of human behaviour. What consumption
moments are growing, declining, and emerging?
Get a 360º view of individual's behaviour across different channels and demographics to drive your brand's growth. Understand how this behaviour changes over time across skin care, body care, cosmetics, hair, fragrance, male grooming, apparel and footwear.
In the fast-changing world of technology and entertainment, you need to be on top of what’s happening. Get the latest market measurement and consumer behaviour trends for the technology sector, and video and music entertainment industries.
Survey the people behind actual purchasing decisions to decode what shoppers think about your brand, category or store. Worldpanel's single source surveys convert the voice of our panellists into business actions to win new shoppers and fuel your brand growth.
Unearth opportunities, predict ROI and make decisions with Worldpanel’s continuous behavioural data and predictive analytics. Whether you’re considering adjusting your assortment or pack size, launching a new product, or optimising your marketing plans, identify the strategy most likely to win.
Case studies
Inspiration
Grocery inflation increased for the first time since March 2023 to 1.8%, up from 1.6% last month.
Grocery price inflation has fallen to 3.2% over the four weeks to 14 April, marking the fourteenth monthly drop in a row, according to our new figures.
Latest Brand Footprint rankings
The Brand Footprint ranking reveals how consumers around the world today are buying FMCG brands.
Find out moreGrocery Market Share Data Visualisation
See what is happening to the grocery market in your region.
Find out more