Kantar: Inspiration for an extraordinary world
Kantar is home to some of the world's leading research, data and insights brands. Individually, brands such as Kantar Millward Brown, Kantar TNS, Kantar Media, Kantar Worldpanel, Kantar Added Value and Kantar Futures are famous and highly respected experts in their fields. Collectively, they offer the most complete view of consumers – the way they live, shop, vote, watch and tweet – in over a hundred countries worldwide. For the benefit of our clients, Kantar connects these specialists as well as providing access to the wider WPP group of companies and other partners. Please go to Our Brands to find out more.
We work with over half of the Fortune 500 companies, but we also work with small businesses, national governments, media owners and NGOs and even the occasional Hollywood film star.
Our offer covers the breadth of techniques and technologies, from purchase and media data to predicting long term trends; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics. Watch some of our short and entertaining animated case studies to get a flavour of our work.
Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, across the world.
We go beyond the obvious – with intelligence, passion and creativity – to discover new directions, set strategies and plan actions that inspire extraordinary success.
Visit Kantar's insight websites, with country specific news, data and research in local languages. Whether you're a journalist, client, colleague or student, you can freely use the content in your news articles, blog posts or presentations. We currently publish Kantar US Insights, Kantar UK Insights, Kantar France Insights , Kantar Spain Insights, Kantar Brazil Insights and Kantar China Insights, with several more countries in the pipeline.