About Kantar

about kantar
Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth.
Who we are

Kantar is a data and evidence-based agency providing insights and actionable recommendations to clients, worldwide.

We have a complete, unique and rounded understanding of people around the world: how they think, feel and act, globally and locally in over 90 markets.

We don’t just help clients understand what’s happened, we tell them why and how they can shape the future.

28,000 people
88m respondents
90 markets
2bn data profiles
What we do

We understand what makes people tick. We’re proud to be helping change the world in which we all live.

Our clients are wonderfully diverse. We inspire, inform and work with them to create strategies whatever their objectives – improving brand awareness, attracting more consumers, increasing brand penetration, financial success or growing peoples’ confidence in public services.

We collect our data digitally and share our insights in real time – at scale and at speed. We have self service solutions which return results the same day as well as deep diagnostic ones which take longer. We use AI and machine learning to make existing offerings faster and cheaper as well as to offer new services which couldn’t have been dreamt of a few years ago.

Our expertise

Find out more about our areas of expertise, and the solutions we offer... 

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Industries we serve

Discover how Kantar services are driving growth in your industry... 

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community
At Kantar, we believe in bringing positive change in this extraordinary world. Find out how.
Inclusion and Diversity
We believe that everyone is unique, and will only be truly successful when they can bring their whole selves to work.
news
Read news and press releases relating to Kantar: our people, business and product launches.
kantar partners
We work with several partners to deliver more powerful solutions for our clients, across the world.
Learn more about some of the awards Kantar has won, through insightful and inspiring work.