About Kantar
Who we are
Kantar is the world’s leading marketing data and analytics business and an indispensable brand partner to the world’s top companies, including 96 of the world’s 100 biggest advertisers.
We have a complete, unique and rounded understanding of people around the world: how they think, feel and act, globally and locally in over 90 markets.
We don't just help clients understand what's happened, we tell them why and how they can shape the future
20k
People
90
Markets
100m
Respondents
2bn
Data profiles
What we do
We combine the most meaningful attitudinal and behavioural data with deep expertise and technology platforms to track how people think and act. We help clients develop the marketing strategies that shape their future and deliver sustainable growth.
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We believe that everyone is unique, and will only be truly successful when they can bring their whole selves to work.
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