Two additional rankings are available to help FMCG brands understand the importance of online and out-of-home channels to a brand’s true performance.
We know how important ecommerce is for FMCG retailers and brands. One of the fastest-growing channels, it has accelerated even faster during 2020 as people shift from in-store shopping to online.
While online has seen a huge uptick, the out-of-home (OOH) sector has suffered, with a $22 billion fall in out-of-home sales in 2020.
How does a brand know if it’s currently winning online or suffering from reduced OOH consumption? You can now see the most chosen brands online or the most chosen OOH brands globally below.
Markets included in the online ranking: Argentina, Bolivia, Brazil, Central America, Chile, Chinese Mainland, Colombia, France, GB, Greece, Indonesia, Ireland, Malaysia, Mexico, Peru, Philippines, Portugal, South Korea, Spain, Taiwan, Thailand, Vietnam
Markets included in the out-of-home ranking: Brazil, Chinese Mainland, France, GB, Indonesia, Mexico, Portugal, Spain, Thailand
Out-of-Home brand rankings available for Brazil, Chinese Mainland, France, GB, Indonesia, Portugal, Mexico, Spain, or Thailand.
For more information on the rankings in your region or market, with prices starting from $3,000, get in touch with your usual client service contacts or fill in the form.