Today’s athletes have far-reaching appeal beyond their sport. Brands have a unique opportunity to partner with these extraordinary individuals to help boost their brand’s image, increase engagement and attract new audiences. So how do you know who would be best to promote your brand?
Sports sponsorship is a lucrative business. It’s critical to understand what the impact could be of partnering with a sports superstar, and how you can maximise your brand’s investment.
Based on research using Kantar Sport solutions, we’ve produced a report revealing the Global Top 10 Female Athletes for marketability, value and presence (MVP).
Download the full report to learn more about our MVP framework and to discover the top 10 female athletes who could present the biggest opportunity for your brand’s sports marketing strategy.