What gives brands The Innovators Advantage? What makes an innovation meaningfully different? What are the barriers to growth through innovation? Why did innovations such Google Glass fail whilst Soft Pitta bread generated 8.9M in sales when launched in the UK?

This guide demystifies innovation to equip you with everything you need to innovate in a meaningfully different way to drive brand growth.

We’ve combined our innovation experts' latest thinking with case studies from our clients such as Molson Coors, Heineken, Haleon and new brand insights from Kantar BrandZ including Coca-Cola and Kinder.

Download our comprehensive guide to discover:

  • Why innovation is so important for brand growth
  • How behavioural science drives successful innovation
  • How to find the best opportunities for innovation
  • Five ways to optimise innovation development
  • Ways to ensure your innovation doesn’t fail after launch
  • How to futureproof your innovation strategy

We’re passionate about innovation at Kantar and would love to talk to you about your innovation challenges.

Get in touch