Kantar’s Entertainment on Demand service tracks the full digital subscription customer journey across music and video. Our longitudinal panels provide data from monthly in the US (20,000 people) and in Great Britain (12,000), and quarterly surveys in France (8,000), Spain (8,000), Germany (12,000) and Australia (10,000). With this, plus 2,500 boost sample of new subscribers per quarter for each country, we deliver the latest insights on digital subscriptions from purchase triggers, through consideration, evaluation, intention to purchase, post-purchase usage, satisfaction/ dissatisfaction, advocacy, loyalty and switching.

This offering helps the entertainment industry (service providers, cable and satellite companies, platform providers, production studios) and City analysts and investors understand the full entertainment subscription service consumer journey.


Latest news
Global EoD Q4 23 IMAGE
AppleTV+ is the clear winner in the share of new subscribers in Q4’23, but Netflix continues to grow its subscriber base in nearly all markets.
Prime Video secured the second spot in new subscriptions in Q4, while Netflix's consistently low churn rates affirm their reign.
Strategies like offering multiple profiles and brand eco-systems emerge as services can no longer compete on only the latest title releases.

Get in touch with any questions, or to book a free consultation.