Kantar Media expands BARB client service as audience measurement programme continues to grow

13 March 2019

LONDON, 13 March 2019 - Kantar Media, the global leader in connected intelligence, has today announced the appointment of Leo Weir, Claire Mitchell and Emma Holden to its BARB client service team.

The appointments reflect the increasing breadth of BARB’s audience measurement programme – delivered by Kantar Media – which continues to evolve to capture multi-screen viewing and provide gold standard audience measurement for the UK.

Leo joins as Director of Research and Client Service bringing with him over 20 years of media research experience of working both agency and client side, including Channel 5, Mindshare, Accenture and most recently YouGov where he was joint Head of Digital, Media and Technology Research.

In a further strengthening of its research team, Claire Mitchell joins as Research Manager, bringing strong media and research credentials from working at broadcaster A+E networks and Médiamétrie, the body responsible for the French Television Audience Measurement service (T.A.M.).

Together they are responsible for optimising the running of the core BARB household panel and ensuring long-term panel health.

At the same time Emma Holden has been appointed to the role of Service Development Director in the BARB Client Service team and is responsible for overseeing development and implementation of new services and techniques such as Dovetail (four-screen viewing), FocalMeter (Kantar Media’s router meter), i33 (a new and significantly enhanced audio matching capability) and our suite of Watermarking capabilities.

Richard Poustie, Managing Director, Audience Intelligence at Kantar Media UK & Ireland, comments, “Viewing behaviour is changing at an unprecedented rate and BARB’s audience measurement programme is leading the way in ensuring an accurate view of TV and video consumption. We are expanding the BARB client service team to deal with the increasing complexity of the programme, bringing in senior talent to ensure we are continuing to drive innovation, whilst ensuring vigorous research thinking is focused on maintaining and improving the health of the core panel.”