Innovation Strategy
Where should you play in order to win? Build an innovation strategy based on insights about real people, with expert help.
![innovation strategy](/en-cn/-/media/project/kantar/global/expertise/innovation/bg_innovation-strategy/innovation_innovation_strategy/bg_innovation-strategy.jpg?h=1306&w=1958&hash=827EAFE64ED26F89B739709EB2CCBDED)
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By applying future focused thinking and frameworks we uncover changes and trends that are shaping the long term business environment and future of categories (5+ years out), with recommendations clearly identifying how to profit from these changes .
To understand the value of innovation, you need to understand its category impact, by measuring incrementality.