Pack Development & Testing
Overview
Our pack testing suite helps you create, screen and validate winning packaging that stands out, engages consumers and drives growth. It uses the latest virtual reality technology and Type 1 thinking to replicate life-like shopping environments, in store and online.
Key features
People-centric
Put people at the heart of pack design to develop packaging that meets their functional, emotional and social needs.
Reflecting reality
Test packs in one of 150 realistic, life-like virtual stores to replicate real shopping experiences, in store or online.
Fast, cost-efficient and scalable
Get global scale, with results delivered on an interactive dashboard and advice from innovation and commerce experts.
Pack Create helps you create pack designs that meet people’s individual needs, early on and throughout the validation process, saving time and budget.
It uses world-class virtual reality and intuitive Type 1 thinking to allow shoppers to build a pack that meets their individual needs. Shoppers can create their ideal pack virtually; colour, shape, devices, pack claims and more. Analysis of each individual pack design reveals the optimum combinations of features.
Our Pack eValuate suite helps you identify winning designs and optimise new and redesigned packaging.
The screening module helps you test and optimise your packs quickly and cost effectively. Get results quickly with Kantar Marketplace, the automated research platform for marketers who want to test, learn and move faster.
The more in-depth validation module captures the consumers’ whole experience with behavioural and implicit metrics and pioneering virtual reality to replicate the instore and ecommerce environments. It provides an accurate understanding of pack engagement and the impact it will have on sales.