Brand and Portfolio Management
Harness continuous brand and communications tracking. Quickly respond to change, and optimise your brand and marketing.
Overview
Manage your brand performance on an ongoing basis, with quick and easy access to the continuous brand and communications tracking insights you need, from multiple data sources, in one platform. Harness real-time analysis from short research surveys to quickly respond to change and optimise marketing activity, so you can stay on track to meet your objectives. Access critical forward-looking insights using advanced analytics, to improve future performance and drive long-term brand growth.
Key features
Optimum brand performance
Check your brand is performing against strategy and optimise investments in real time.
Quick responses to change
Identify and correct issues, and respond immediately to competitive threats.
Shaping the future
Understand how your market and brand are evolving and what the future holds.
Related solutions
Measure your brand performance using validated metrics, and get early indicators to guide future decisions.
Ensure your brand strategies deliver sustainable brand growth, using an integrated performance management system.
Understand which campaigns support your brand-building strategy. Monitor and optimise media investment while campaigns are live.