Entertainment On Demand Panel
Follow every step on the digital subscription customer journey to understand the music and video on demand spaces.

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Overview

With a quarterly survey from 20,000 (US) and 12,000 (GB) longitudinal panels, plus a 2,500 boost sample of new subscribers per quarter for each country, we deliver the latest insights on digital subscriptions from purchase triggers, through consideration, evaluation, intention to purchase, post-purchase usage, satisfaction/dissatisfaction, advocacy, loyalty and switching.

Key features

Subscription service KPIs tracked longitudinally

Measure the share of new subscriptions, the source of consumer acquisition, and what happens to those who leave.

A complete understanding of category KPIs

Discover the subscription pre-purchase research touchpoints, the purchase drivers, and the payment split by brand.

Machine learning predicting future consumer behaviour

Forecast the churn propensity and predict the conversion triggers in the on-demand spaces.

smartphones
Smartphone OS Market Share
Use our data visualization tool to see how different mobile operating systems are performing per market.
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