Channel & Retailer Optimisation

Understand how shoppers behave, in and out of stores, to enhance your brand or category’s performance with retailers.


Discover all the channels your shopper visit. Obtain a complete view of retailers’ performance: find out how many shoppers they actually convert, how much customers spend in other retailers, and which areas you should focus on.

Key features

Customer insights for growth

See how brands and categories can grow by understanding shopper behaviour in front of the shelves and outside the stores.

Retailer insights for improved performance

Evaluate the strengths and weaknesses of the retailers to help improve the performance of your products.

Opportunity identification

Measure opportunities with robust arguments for the retailer and the manufacturer, to improve your potential business.

Related solutions
Discover what shoppers think, what they value about each retailer, and how this affects their purchasing behaviour and store choices.
Develop and optimise shopper-centric promotional plans that deliver incremental growth.