Brand Equity Assessment for Life Sciences
Identify the levers that allow life sciences brands to reach their potential value. A Brand Plus™ Analytics solution.

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Overview

Brand Equity is an advance in marketing science, based on our discovery of preference share as a leading indicator. When combined with a brand’s existing market share, share of preference can indicate a brand's maximum market share and how to get there.

Key features

Defining levers to maximise a brand’s potential

Pinpoint relevant key performance indicators to deliver a blueprint for finding your unrealised brand opportunity.

Competitive insights

Assess commitment to your brand by evaluating performance, the competitive landscape and stakeholder behaviors.

Predictions around brand potential

We acknowledge where brand equity has been built and work out how to build future brand share.

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