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Seven helps you identify and fast-track your next big innovation idea in as few as seven days. An intensive, insights-driven approach, it accelerates insight generation, ideation, concept development and screening to deliver breakthrough, validated concepts that will drive growth for your business.
“Seven came at a crucial moment. We were struggling to identify the way forward. We needed consumer-driven inspiration to ensure the right direction for our brand. And we needed this fast.
Seven allowed us to explore new innovation ideas based on consumer insights very quickly, co-create different concepts with Kantar experts, and identify optimisation routes.”
Compelling human insight
Great innovation starts with a clear human need. Our observation-based approach gets to the heart of needs and tensions.
With the creative power of our global crowdsourcing community of 325,000+, we generate around 50 new breakthrough ideas.
We test up to six developed concepts with our validated testing solution for accurate direction, in as few as 24 hours.