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Identify the best opportunities that are grounded in real consumer needs and tensions. Test and optimise those ideas quickly and iteratively to increase their appeal and value for your brand. Accelerate speed to market with the confidence you have the right ideas and opportunities.
“Seven came at a crucial moment. We were struggling to identify the way forward. We needed consumer-driven inspiration to ensure the right direction for our brand. And we needed this fast.
Seven allowed us to explore new innovation ideas based on consumer insights very quickly, co-create different concepts with Kantar experts, and identify optimisation routes.”
Compelling human insight
Great innovation starts with a clear human need. Our observation-based approach gets to the heart of needs and tensions.
With the creative power of our global crowdsourcing community of 325,000+, we generate up to 50 new breakthrough ideas.
Ideas that resonate
Understand how people will respond to your ideas by gathering intuitive reactions as well as direct feedback.
Seven helps you identify and fast-track your next big innovation idea in as few as seven days. An intensive, insights-driven approach, it accelerates insight generation, ideation, concept development and screening to deliver breakthrough, validated concepts that will drive growth for your business.
Innovation and product development on Kantar Marketplace