Find out how to make your campaigns work harder at Cannes Lions

Visit the Kantar Apartment at Cannes for world-class insights into what makes creative work more effective and much more.
16 May 2024
Kantar at Cannes Lions
Register for the events

Kantar will be in Cannes to celebrate and spread learnings about the factors that will drive brand growth in 2024. 

We’ll be running a series of events designed to help you shape your brand’s future for the better at our apartment, close to the Croisette,

We’ll be explaining what makes creative more effective and how factors such as humour, emotional response and calls to action all make a difference to performance, for example.

Confirmed sessions include:

  • Blueprint for Brand Growth: We’ll be talking through Kantar's new point of view about how brands grow and its practical applications, featuring our new analysis of billions of attitudinal and behavioural datapoints. The presentation will be followed by a panel discussion featuring senior marketers from Danone, Reckitt, L'Oréal, and Meta.
  • Creative and Sustainable: Join us for an enlightening discussion on creative solutions propelling sustainable change. Hear practical insights of industry leading CMOs, CSOs and CEOs on effective sustainability storytelling who will demonstrate how to embed sustainability into marketing narratives and inspire individuals to champion sustainable lifestyles. 
  • What makes funny, funny?: We’re partnering with Marketing Week & The Advertising Association to reveal why is humour so important to the most memorable campaigns and our thoughts on the new Cannes humour category. Tik Tok comedian Rob Mayhew will headline. 
  • The new Middle East: Consumers in this rapidly growing region are changing. We’ll explain how to understand the new mindset and how to create meaningful connections.
  • Sustainable Luxury: How can luxury brands communicate their sustainable development engagements while creating desire? In this session, we will share Kantar insights from our attitudinal and behavioural databases to initiate debates between luxury experts, brand managers and communications campaign directors.
  • Intersectional inclusion for brand growth: We’ll be joined by our partners, GLAAD and Understood as we hear the latest research on how brands can be a force for good and a force for growth. We’ll also celebrate the marketing campaigns that are already making a difference in 2024.

Join us in Cannes to discover how you can build stronger connections with your consumers through the power of more effective creative. 

For the full programme of events and to book a seat at any, or all of them, please click here.

Register for the events