Understanding COVID-19’s effect on FMCG in Indonesia

Our latest FMCG Monitor reveals how shopping behaviour has adapted to the implications of COVID-19 over the past year.
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Fanny Murhayati

Marketing Director, Worldpanel Division, Indonesia

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We are continuously in contact with consumers across the country. Through our FMCG Monitor, we provide an integrated overview of the Indonesian FMCG market and its evolution across sectors, and highlight the latest trends.

Key highlights of the Indonesia FMCG Monitor 2020:

  • Indonesia is in negative growth for the third consecutive quarter, with overall consumer spend declining.
  • Households are reprioritising their needs. Although consumers are limiting their travel and education budget, they are spending more on food and FMCG.
  • FMCG’s performance is still growing year on year. The restrictions associated with COVID-19 have led to consumers shopping less often, but buying more. Purchases of food and dairy have been more frequent due to the rise in cooking at home.
  • Bricks and mortar stores remain the preferred channel for FMCG, despite the growth of online channels.

For more detail about which categories are still growing and the on-the-go market highlight, download our latest Indonesia FMCG Monitor with 2020 full year data.

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