Future Proof: What makes marketers inspiring?

We speak to strategist and author Michael Fanuele about the ingredients of inspiration.
03 April 2019
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Jane Ostler
Jane
Ostler

Global Head of Media, Insights Division

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Michael Fanuele has written about the Six Skills of Inspiration in his new book, Stop Making Sense. In this episode, we speak to Michael in New York about why inspiration matters, what it can achieve, and how an individual – particularly a leader – can become more inspiring. As it turns out, it might mean turning our backs on rationality… We also touch on the role of planners, the role of agencies, his creative director role at General Mills and the balance big brands need to strike between outsourcing and in-housing, emotion and reason, and short-term and long-term goals.

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Notes

Future Proof is the marketing podcast from Saïd Business School, Oxford University, and Kantar.

In each episode, we have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

Listen to all the episodes wherever you get your podcasts.

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