Creative Intelligence in motion

Creative Intelligence in motion

As marketing becomes more fragmented and shaped by AI, brands need a more connected approach to measurement. They need an always‑on system that connects the dots and turns signals into decisions, and decisions into growth.

Kantar is presenting the Campaign Intelligence suite at the Cannes Lions International Festival of Creativity. We’ll be sharing how Kantar is revolutionizing the industry by pairing AI-driven diagnostics with in-market passive measurement (THX.)

Connect creativity to outcomes, from idea to brand growth

In this session we'll unpack campaign intelligence: a connected approach to measurement that links creative and media signals to brand growth across the full campaign lifecycle. From understanding consumers to inspire creative 'big ideas' to launch to learning, you’ll see how teams can make smarter decisions, faster, so every campaign is more effective than the last.

You'll learn how to:

• Integrate creative signals where decisions are made for stronger campaign outcomes
• Connect your creative, media, and brand data into one holistic system, to avoid siloes
• Design stronger campaigns with the right creative and media mix before they go live
• Optimize campaigns with real-time, in-market signals to maximize impact
• Build full‑campaign learning to prove ROI, codify what works, and close the loop for future performance