Kantar has been partnering with Google since 2008 to provide global independent campaign reach and brand lift measurements services and is a Google Measurement Partner.
Kantar insights and thought leadership are frequently featured on Think with Google, and Kantar serves as a Preferred Research Vendor to Google.
Kantar uses Google services such as Google Analytics Suite 360, Google Survey and Google Cloud to power its solution development and is partnering with Google for audience activation.
Kantar has globally partnered with Facebook since 2014 to provide sales lift measurement to shared clients. Kantar has expanded the partnership to include brand lift measurement and activation capabilities.
Since 2015, Kantar has partnered with Twitter to deliver global ad effectiveness research using Twitter’s native polling solution. Kantar also partners with Twitter on a variety of custom research projects to help inform Twitter’s go-to-market narrative.
Kantar and Alibaba joined forces to create a holistic brand building framework, designed to help CMOs develop, measure and optimise their Chinese marketing activities. The framework combines Kantar’s research IP and marketing solutions with Alibaba’s in-depth behavioural understanding and brand KPI systems, based on its 500-million-strong customer base across China.
Kantar partners with Qualtrics to provide a full Experience Management (XM) offer to our clients.
Experiences are a vital element and a main distinction of every successful business. Qualtrics is the technology platform of choice that organisations use to collect, manage, and act on experience data. The Kantar-Qualtrics partnership offers full-service solutions combining Qualtrics’ unique, advanced XM Platform and Kantar’s world-class consulting, implementation and managed services.
Kantar has partnered with Hulu since 2010 to measure ad effectiveness of their campaigns.
We frequently work on custom analysis to help provide more value to advertising clients.
Kantar started working with Snapchat in 2014 and become their preferred brand lift measurement partner in 2017.
Kantar currently measures roughly 1,000 campaigns on Snapchat each year, as well as carrying out custom research initiatives.
Acxiom is a global leader in consumer data using insights and analysis to understand, reach and engage digital audiences everywhere.
Kantar has partnered with Acxiom globally since 2013, to enable the creation of Kantar Audiences for analytics, media buying and campaign measurement.
Affectiva has provided Kantar with facial coding and emotion analytics since 2012. The technology allows the measurement of unfiltered and unbiased consumer responses to advertising content, through the recording and analysis of viewers’ facial expressions. Outputs are used within Kantar's Link ad testing solution, as an input in the prediction of overall ad effectiveness and to diagnose emotional and cognitive response.
Kantar and Comscore partner on the integration of digital measurement assets with Kantar owned and sourced solutions, like our joint cross-screen TV measurement offer.