Moments that Matter

Unlocking Latino Fandom for Brand Growth

This webinar and panel discussion dives into how Latino fans experience the World Cup. Using insights from Sports MONITOR to explore three core human dimensions that drive engagement, a team of experts from Kantar, Major League Soccer, Drafted and NBCUniversal explore:

• Identity: who I am, and who I represent
• Belonging: who I experience it with
• Commitment: how deeply I’m invested

We ground this in real fan behavior, from visible identity signaling to shared rituals and sustained emotional engagement, and connect it directly to brand impact and implications for brands. Watch this session on-demand now.

Watch on-demand

The Big Game may be over, but the real story is just getting started. The creative ideas that captured attention and sparked conversation were a masterclass in what’s working with today’s audiences.

Our 2026 Super Bowl Creative Analysis reveals the strategies that broke through with 127 million viewers, and what you can apply to your campaigns for the rest of the year.

Key takeaways:

• Why meaningful difference matters more than ever in a sea of 82nd-percentile enjoyment scores
• How healthcare brands rewrote the rulebook (and scored higher than ever)
• How AI platforms made complex tech relatable (and what that means for your brand storytelling)
• The nostalgia, humor, and celebrity partnerships that actually drove brand equity

Download the full analysis to see which brands nailed it, which themes are shaping 2026, and how to make your next campaign unforgettable.