Sustainability
We provide sustainability consultancy services that help you identify 'where to play' by pinpointing your consumers' key values and sector-specific expectations about sustainability. Our expertise in sustainability consultancy enables you to understand what issues you should address and how that relates to your brand, business vision and stakeholder interests.
of consumers say it’s business's responsibility to solve climate and environmental issues.
of marketers say sustainability agendas should be more ambitious.
of marketers believe it's part of their job to push sustainability.
Our Solutions
Equity-led sustainability intelligence for brand growth
Make better sustainability decisions with an equity‑led view of brand performance. BrandSustainability provides a validated benchmark of your sustainability credentials and the likely contribution of sustainability perceptions to brand equity, grounded in Kantar’s Meaningful, Different and Salient framework.
What it helps you decide
BrandSustainability helps you answer:
- How strong are our sustainability credentials today, and where are we exposed to risk or rejection?
- Is sustainability strengthening our brand equity, or being underleveraged?
- Where should we focus to build Meaningful and Different associations through sustainability?
- How do we turn sustainability credentials into a clearer positioning and growth pathway?
Key Features
Measure brand sustainability perceptions
Measurement is the starting point of taking better decisions for the brands and, in this incredibly important space, current methods are insufficient, not to say misleading. We measure your brand and competitors Sustainability Score to equip you with the most accurate KPI for a brand on sustainability – it is a validated measure against levels of rejection and adoption a brand faces.
Leverage Kantar’s Meaningful Different Salient Framework
By integrating Kantar’s Meaningfully Different and Salient framework, BrandSustainability assess the impact of your brand perceptions on sustainability on brand equity.
Find your path to brand building and growth through sustainability
Optimize brand sustainability strategy: positioning, go-to market approach, and innovation opportunities to resonate more deeply with consumers whilst building your equity.
Kantar’s Sustainability Sector Index offers invaluable insights on sustainability, derived from 32,000 interviews across 42 sectors in 33 countries. This data helps you understand what sustainability means for your sector, how consumers perceive your brand, and how to build trust and leadership in this crucial area.
Key Features
Develop a sustainability strategy
Shape your marketing guiding principles around sustainability. The Sustainability Sector Index enables you to prioritise key topics, ensuring your brand focuses on what matters most to consumers and the planet.
Become a sustainability leader
Identify and leverage the factors that will have the most significant impact. By understanding consumer perceptions and expectations, your brand can position itself as a sustainability leader, driving meaningful change and building lasting trust. Sharpen your activations
Brand Inclusion Index focuses on people’s perception of a brand’s diversity, equity, and inclusion (DEI), giving a voice to people who tend to be excluded by brands. This solution also comprises a ranking of inclusive brands, as well as a diagnostic tool for category-level insights, crucial for inclusion marketing.
Key Features
Learn from brands leading on inclusion
Understanding expectations for diversity, equity, and inclusion is key to effective inclusive marketing. The Brand Inclusion Index helps brands assess their DEI perception, offering essential insights for brand inclusion strategies.
Closing inclusion gaps
The Index identifies populations your brand needs to focus on, highlighting areas for improvement and strengths to celebrate. This helps close inclusion gaps and enhances inclusive marketing efforts.
Insights for brand inclusion
Powerful purpose aligns with emotion. With NeedScope we help you integrate purpose seamlessly into your brand in a relevant and irresistible way. Purpose isn’t an afterthought. It should align with your brand cohesively — from its functionality to its emotive core.
Key Features
Identify purpose opportunities
Identify the best purpose opportunities to build your brand’s positioning. NeedScope helps you pinpoint the most impactful areas to focus on, ensuring your brand purpose aligns with consumer expectations.
Sharpen brand purpose activities
Sharpen your brand’s purpose activities to be consistent with your brand positioning. Our insights ensure that your brand’s purpose activities are aligned and coherent, enhancing overall brand effectiveness. Execute differentiated brand purpose
Think strategically to move swiftly in the right direction. Plan to spread your initiatives across various types of innovation to maximise impact. We help clients design and develop meaningful and distinct propositions, applying lean innovation principles to move quickly.
Key Features
Focus on the Value-Action gap
Overcome barriers to sustainable behaviour using our proprietary approaches for idea development and validation. Our methods ensure that your innovation for sustainability translates into real-world impact.
Support through the entire process
Our consulting toolkit offers holistic development and validation throughout the entire innovation process. We provide comprehensive support to ensure your sustainable innovations are successfully implemented. Commercial and conscious
With Digital Analytics for Sustainability, we leverage the power of search data to uncover meaningful manifestations of sustainability topics and identify emerging trends. This enables you to champion these spaces repeatedly, staying ahead of local and cultural shifts. We reveal the benefits people seek, the behaviours and solutions they turn to, and expressions of sustainability territories. This helps make complex topics feel intuitive, culturally relevant, and digestible for your audience.
Key Features
Sharpen your sustainability strategy
Align with cultural context and find relevant local activations to make a greater impact.
Inspire innovation
Understand where the momentum is and the solutions triggering attention to transform your innovation pipeline. Guide communication efforts
Case studies
Our Sustainable Transformation Practice Experts
Mark Fisher,
Senior Partner and Measurement Lead
Jonathan Hall,
Managing Partner Sustainable Transformation Practice
Emily Hill,
Associate Director and Innovation Lead
Valeria Piaggio,
Global Head DEI
Ozlem Senturk,
Senior partner and Engaging activation lead
Karine Trinquetel,
Global Head of Offer and Strategic framing Lead
Jack Young,
ESG Lead
Our Partners
