Great British Brands Resources Page
Great British Brands
  • Great British Brands
    Great British Brands
    In partnership with The Marketing Society, we are on a mission to help British brands become a greater force for good on the global stage.
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  • Great British Brands: Build Brands Responsibly
    responsible
    Drive growth and do good, guided by a purpose that permeates actions, experience and behaviour, to create competitive advantage.
    1 Build Brands Responsibly
  • Great British Brands: Communicate Creatively
    communicate
    Deliver creative and effective communications that build a coherent set of associations for your brand, create predisposition to choose it over other alternatives, and enhance the actual experience of using it.
    2 Communicate Creatively
  • Great British Brands: Innovate Meaningfully
    Innovate Meaningfully
    Great innovations unlock growth by creating value for consumers’ lives, by anticipating and acting on change with meaningfully different innovation.
    3 Innovate Meaningfully
  • Great British Brands: Experience Uniquely
    Experience Uniquely
    Fuel conversion and advocacy by winning at the moments of truth on the customer journey, on and offline.
    4 Experience Uniquely
  • Great British Brands: Resources
    Great British Brands Resources Page
    Explore great insights from across Kantar based on the four pillars.
    5 Resources
  • Great British Brands: Events
    Registration Page
    6 Events
  • Great British Brands
  • Build Brands Responsibly
  • Communicate Creatively
  • Innovate Meaningfully
  • Experience Uniquely
  • Resources
  • Events
Great British Brands: Resources
Explore great insights from across Kantar based on the four pillars.
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  • BrandZ 

    BrandZ Top 75 Most Valuable Global Retail Brands 2020

    BrandZ Top 100 Most Valuable Global Brands 2020 

    BrandZ Top 75 Most Valuable Global Retail Brands 2020

    Home delivery brands the stars of the BrandZ Top 75 Most Valuable UK Brands

    BrandZ Global Top 100 2020 technology brands prove indispensable

    BrandZ Global Top 100 2020 trust and responsibility drive recovery

    TikTok is the brand to watch BrandZ Global Top 100 2020

     

  • Building Brands Responsibly

    Building brands with purpose: a new era for brands, but the old rules still matter

    Share of Search: your moment has arrived

    Searching for clues to lockdown’s lasting impact

    Short-term brand signals that power long-term success

    The time has come for marketers to breathe life back into brands

    Five steps to getting serious about Share of Search

    Online search data: the Christmas gift that keeps on giving

    Know thyself: The maxim for brand campaigns this Christmas

  • Communicate Creatively

    2021 Creative Effectiveness Awards

    Plummeting differentiation shows brands ‘sleepwalking into oblivion’ (Contagious)

    The power of inclusion and diversity in advertising

    Future Proof: What makes a winning advert?

    What people really get up to in self-isolation

  • Innovate Meaningfully

    Snack brands dominate 2020s most successful new FMCG launches

    Winning with innovation

    Innovating during the COVID-19 pandemic

    Beyond COVID-19: What consumer behaviours are likely to be maintained?

    Drive growth post pandemic through innovation

    Unlocking innovation opportunities in chaotic times

  • Experience Uniquely

    Improving bath time by understanding consumers through search data

    Increasing retention through improved customer experience

    Delivering qualified traffic to Philips with an estimated paid media value of $2m+

    2021 Digital Performance Summit – Introducing Dx (On-demand webinar)

    Don’t be a ‘donut brand’: a great CX comes from core strength (Engage Customer)

    Why Digital Feedback is Essential for Maintaining Consumer Trust (CXM)

Previous Experience Uniquely
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