Future Proof: How can social influencers help brands?

Karyn Spencer from Whalar urges us not to dismiss social media influencers, and outlines what businesses can get from this pool of creative talent.
01 March 2021
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EVP Global Thought Leadership, Kantar

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With online platforms and audiences going through some big changes lately, it could be the ideal time to address or improve your influencer strategy. Karyn Spencer is Global Chief Marketing Officer at Whalar, a global tech-powered influencer agency, connecting brands with top social media creative talent. In this episode, she tells Jane and Felipe about Whalar’s work and mission, including its commitment to supporting Black talent with the Crib Around The Corner, and the huge business opportunity around connecting to more diverse audiences. Karyn talks about the potential journey from social influencer to Hollywood star, the value of authenticity when it comes to brand partnerships with influencers, and why TikTok in particular has been the perfect antidote to a stressful year…

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Future Proof is the marketing podcast from Kantar and Saïd Business School, Oxford University.

In each episode, we have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing, sharing evidence and inspiration for the future.

Latest episodes are listed here, and you can listen wherever you normally get your podcasts.


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