Analytics

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Where human expertise, AI-powered analytics and technology converge to predict consumer behaviour and optimise priorities for growth.
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Analytics
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How we help you

  • How do you extract insights from large amounts of data?

    Opportunity

    Companies are typically data rich, but insights poor. You need to connect and structure data across silos to create a single consumer truth to inform short and long-term strategies for growth. Kantar combines a deep understanding of brand, marketing and sales with data engineering to meet these needs.

    How we help

    Data Strategy and Democratisation Customer Analytics Advertising Media and Communication Analytics

  • Can you use analytics to optimise brand strategy and innovation?

    Opportunity

    Brands must understand how to optimise their messaging, marketing and innovation strategies to deliver sustainable growth. Kantar’s analytics solutions inform your brand strategy to achieve differentiation, and deliver insights across your entire innovation journey.

    How we help

    Brand Analytics Innovation Analytics Advertising Media and Communication Analytics

  • How can you maximise total marketing ROI?

    Opportunity

    Brands must maximise value from limited budgets through strategic planning and operational optimisation. Creative, media and sponsorship investments must balance short-term results with brand building for the long-term. Sales, retail and ecommerce must consider channel choice, assortment, pricing and promotions. Kantar analytics can help.

    How we help

    Advertising Media and Communication Analytics Customer Analytics Consumer Panel Analytics

  • How can you maximise customer value?

    Opportunity

    You must make the right strategic and operational investment decisions in customer experience and loyalty marketing to maximise the value of each and every customer relationship. Kantar analytics work across the customer journey, delivering insights to power personalisation and growth.

    How we help

    Customer Analytics Consumer Panel Analytics

Our capabilities