Kantar APIs

  • What are Kantar APIs?

    Kantar APIs provide a standardised way to connect your systems directly to Kantar intelligence, so you can automate access to data and insights, power smarter workflows, and move faster from insight to action.

    ̶ Enable developers to bring Kantar intelligence directly into your tools, dashboards, and workflows

    ̶ Use Kantar intelligence within automated processes to accelerate decision-making

    ̶ Scale the use of insights across your organisation

  • What you unlock with Kantar APIs

    Always-on access  Streamlined workflows  Flexible integration  Built for scale 
     Connect Kantar intelligence directly to your systems for faster, more consistent access to insights.  Reduce manual steps and automate repetitive processes to work more efficiently.  Fit Kantar APIs into your existing platforms, processes, and ways of working.  Support high-volume use across your most demanding enterprise environments.

  • How it works

    API

  • Why choose Kantar APIs?

    Proven intelligence

    Built on Kantar’s validated models and real-world performance data 

    Built for real workflows

    Fits into the tools and environments you already use 

    Flexible by nature

    Designed to adapt across systems, teams, and business needs

    Future-ready

    Expanding capabilities across content effectiveness, product innovation, brand growth, and more

  • What you can currently do with Kantar APIs

    ̶  Retrieve results from Kantar studies (LINK+ & LINK AI)*
    ̶  Evaluate content automatically and at scale (LINK AI)

    *Results retrieval is currently available for self-serve projects. Retrieval for serviced, Batch, and CreativeX projects will be available from 2026.

LINK API

  • What is LINK API

    Tap into decision intelligence from LINK AI and LINK+ via the API to evaluate content faster, optimise performance, and integrate insights into your ecosystem.

    • Evaluate performance: Access aggregated results from LINK AI and LINK+ to measure creative effectiveness
    • Integrate seamlessly: Embed insights directly into your tools, dashboards, or AI systems for connected analysis and reporting
    • Get started easily: Enjoy simple setup and flexible integration designed for speed and efficiency

  • Why use the LINK API

    Campaign decisions now move faster than traditional insight workflows.
    Marketers are producing content at scale and making decisions faster than manual insight processes can keep up.

    Intelligence needs to show up where decisions are made, in real time and at scale.

    Static reports, one-off tests, and manual uploads don’t scale to that reality.

    The LINK API is designed to close that gap.

  • What it enables

    The LINK API allows creative decision intelligence to:

    • Flow directly into the systems where decisions are made
    Digital Asset Management (DAM) platforms, Demand-Side Platforms (DSPs), Business Intelligence tools, and internal platforms

    • Trigger automatically, at scale
    No manual uploads or one off workflows

    • Surface earlier in the content development lifecycle
    So intelligence can influence decisions, not just explain outcomes

    • Bring creative  and media effectiveness together
    Supporting higher confidence decisions across channels and markets

Ready to get started?

Everything you need to get up and running.

Request credentials

Contact Support to get your Client ID and Secret, the secure credentials you need for authentication

Create a token

Use your credentials to generate an access token

Start building

Make your first API calls and start integrating Kantar intelligence

Get support

Our team is here to help if you need guidance

 

Access centralised documentation, authentication guidance, and API references all in one place on the Kantar API Developer Portal.

Go to Kantar API Developer Portal

Get in touch

Interested in using Kantar APIs or want to learn more?

→ Contact us and discuss how this could work for your team.