Strategic Intelligence
The strongest organisations will always be set apart by the strength of their brand.
We work with marketers to craft powerful growth strategies that lead to commercial success, rooted in our proprietary knowledge of consumers and brands.
Find out more about our Strategic Intelligence solutions
Brand growth strategies that connect to enterprise value.
In a world of multiplying signals, faster decisions, short-term pressure and constant uncertainty, having the right strategic intelligence has never mattered more.
At Kantar, we’ve always understood the power of brand. We help brands unlock sustainable, long-term growth by combining human and cultural signals with the expertise of global brand experts, backed by validated, proven frameworks.
Strategies that drive brand growth and value creation.
At Kantar Consulting, we understand the complexity of anticipating demand, optimising portfolios, and using foresight to uncover new opportunities for brand growth.
For decades, leading brands have trusted us to turn intelligence into impact – unlocking long‑term value creation through our data, IP, advanced analytics, and global expertise.
Quintessentially human.
At Kantar, we believe that to be quintessentially human is to see beyond the signals, to see and feel the human story behind the data. In a world shaped by algorithms and automation, we stay grounded in empathy, curiosity, and understanding.
Technology may accelerate what we do, but it’s our humanity that gives it meaning. Because brands aren’t built by machines – they’re built by people, for people. Kantar’s qualitative practice helps you grow your brand with meaning, difference, and authenticity.
Sustainability consultancy services that help you identify 'where to play'.
Our Global Sustainable Transformation Practice helps brands embed sustainability and inclusion into marketing strategies to drive growth, strengthen consumer trust, and deliver measurable brand impact.
In 2024, we partnered with 965+ organizations worldwide, guiding them through sustainability transformation that resonates with consumers and accelerates business performance.
Case studies
